The invention discloses a character name matching method and device and a computer readable storage medium, and the method comprises the steps: building a corresponding relation table related to the combination of a name and a keyword in advance, and storing the corresponding relation table; then selecting a source name in the source data table, and finding a target keyword combination corresponding to the source name through the corresponding relation table; and finally, determining a target name corresponding to the source name in the to-be-checked data table according to the target keywordcombination. Therefore, by establishing the corresponding relation table of the name and keyword combination, different names in the source data table and the to-be-checked data table can be unified,and the method can be applied to specific embodiments of quantity, price and the like. The method is accurate in matching result, can be automatically realized, does not need manual matching, and improves the matching efficiency.