The invention discloses an integrated cold-heading forming die and cold-heading process for a brake rivet. The integrated cold-heading process for the brake rivet comprises the following steps: carrying out integrated cold-heading forming on the brake rivet through a die I, a die II, a die III and a die IV, and carrying out stamping cold-heading on a cylindrical bar pre-formed part e in the die Ito obtain a rivet rod, and forming a pre-formed part a; conveying the pre-formed part a into the die II by virtue of a conveying device, and carrying out stamping cold-heading on the pre-formed part ain the die II to obtain a rivet head blank, and forming a pre-formed part b; conveying the pre-formed part b into the die III by virtue of the conveying device, and carrying out stamping cold-headingon the pre-formed part b in the die III to obtain a rivet head, and forming a pre-formed part c; and conveying the pre-formed part c into the die IV by virtue of the conveying device, and carrying out stamping cold-heading on the pre-formed part c in the die IV to obtain a rivet tail, and forming a pre-formed part d. According to the integrated cold-heading forming die and cold-heading process for the brake rivet, the brake rivet is formed by means of integrated cold-heading forming, and thermal forming is replaced, so that higher forming efficiency and lower energy consumption are achieved.