The invention provides a page display module position adjusting method and device. The method comprises the following steps: determining a page display module in a page layout template of a page currently triggered by an access user; obtaining the exposure and click rate of the page display module, and calculating the exposure click rate of the page display module based on the exposure and click rate; and under the condition of determining that the sequence of the page display modules in the page layout template is changed based on the exposure click rate, adjusting the positions of all the page display modules in the page layout template of the page based on the exposure click rate.