The invention discloses a cross-border trade BPO service recommendation system based on user preferences. The cross-border trade BPO service recommendation system comprises a client, a BPO service resource database server, a processor, a user information database, a matching result generation module, a matching result storage module and a recommendation information generation module. The BPO service resource database server periodically updates a BPO service resource list according to the stored BPO service resource information and issues the BPO service resource list to the processor; the client uploads user information to a user information database through a network, wherein the user information comprises registration information and purchase records; the processor sends the user information and the BPO service resource list to a matching result generation module; and the matching result generation module generates a matching result by adopting a matching algorithm, and the recommendation information generation module generates recommendation information in a two-dimensional code form from the matching result and sends the recommendation information to the client. According to the invention, suppliers and related products are pushed based on big data analysis, auxiliary services on selection are provided for customers, and the search time of the customers is saved.