The invention discloses a positioning gold stamping method of digital ink-jet heat transfer printing fabric. Firstly, a whole flower type is divided into a gold stamping printing part and a coloring printing part. A carrier is coated with a release layer and an ink absorbing layer firstly, through a digital ink-jet printing machine, thermal sublimation disperse dye ink and digital ink-jet hot meltadhesive ink are printed on the carrier in a sleeving manner, a thermal sublimation transfer carrier containing the coloring dye and hot melt adhesive is obtained and is attached to dacron fabric tobe printed, through pressing, printed fabric with hot melt adhesive positioning is obtained, finally, the printed fabric is attached to a gold stamping film, the fabric enters a gold stamping machineto be pressed, and the printed fabric obtained after positioning gold stamping is obtained. The digital ink-jet heat transfer printing positioning gold stamping process is achieved, the process is simple, the effect is good, the plate making procedure and the printing procedure of the traditional gold stamping process can be removed, the method is environment-friendly and energy-saving, the production period is greatly shortened, the production cost is greatly reduced, and through positioning gold stamping, the printed fabric graded and value can be improved.