The present invention provides a swing-type experience apparatus comprising: two vertical posts (110) vertically installed on the ground; a driving device (120) provided at the top end of any one of the two vertical posts; a rotary shaft (130) horizontally provided at the top ends of the two vertical posts and rotated by the driving device; and two vertical bars (150), each having one end fixed tothe rotary shaft and the other end connected to a horizontal bar (140), wherein the driving device includes a motor (121) and a clutch (125) that intermittently transfers the torque of the motor to the rotary shaft (130). The clutch is a powder clutch that uses magnetic iron powder, and the rotary shaft is provided with an encoder for detecting the rotation direction of the rotary shaft. The swing-type experience apparatus according to the present invention has the advantage of operating by combining the rotation due to the autonomous force of a participant riding the swing-type experience apparatus and the rotation due to the power of the motor to provide a spontaneous 360 degrees rotation experience while providing the feeling of riding an actual swing, thereby providing a realistic experience.