The invention is applicable to the technical field of mechanical equipment, and provides a dial plate structure and a watch. The dial plate structure is used for displaying the current time, and comprises a first outer ring and a first surrounding gear arranged in the first outer ring, wherein the dial plate structure is provided with a rotating shaft; a first tooth-shaped structure is arranged onthe inner side of the first outer ring in the circumferential direction of the first outer ring; the first surrounding gear is meshed with the first tooth-shaped structure; the first outer ring can rotate around the rotating shaft; and the first surrounding gear can rotate around the rotating shaft while rotating around the axial direction of the first surrounding gear. Due to the fact that two states can be selected from the rotation state of the first outer ring, the rotation state of the first surrounding gear and the revolution state of the first surrounding gear to be used for displayingtime, two time units can be displayed on the same layer of gear structure, the number of the time units capable of being displayed on the same layer of gear structure is increased, the time display mode of the dial plate structure is expanded, and various flexible creative designs can be carried out on the structure of the dial plate structure.