The invention discloses a method for carrying out personalized intelligent application on an electronic map identifier. The method is characterized in that the intelligent application is based on an internet electronic map, in the electronic map, intelligent application modules for simulating persons are established and correlated, the intelligent application module for simulating persons is provided with secondary pictographic identifiers with a function of simulating persons, the secondary pictographic identifiers are default by a system or can be added by a user in a user-defined mode, andeach secondary pictographic identifier corresponds to one intelligent application module for simulating persons. According to the invention, through the intelligent application of the symbol-identifier-on the electronic map, the association and application of the electronic map identifier and the intelligent application software are established on the basis of the electronic map, so that the electronic map provides artificial intelligence life service for people through the intelligence of the identifier.