The invention provides an interest point determination method and device based on artificial intelligence, electronic equipment and a storage medium. The invention relates to the technical field of artificial intelligence and relates to a machine learning technology. The interest point determination method comprises the following steps: acquiring positioning coordinates of terminal equipment, determining one or more candidate interest points according to the positioning coordinates, and acquiring interest point identification information of each candidate interest point; acquiring network identification information of a network connected with the terminal equipment; determining the similarity between the network identification information and each piece of interest point identification information based on a machine learning model; and taking the candidate interest point corresponding to the interest point identification information with the highest similarity with the network identification information as a target interest point. According to the interest point determination method, the accuracy of target interest point determination can be improved.