The embodiment of the invention discloses a flow experiment implementation method and device and electronic equipment, and the method comprises the steps: determining a target experiment layer where aflow experiment is located, and enabling the target experiment layer to comprise a plurality of experiment domains; according to the obtained attribute information of each user flow, respectively determining an experiment domain corresponding to each user flow; and determining an experimental parameter threshold of a flow experiment according to each user flow and the strategy set of the corresponding experimental domain, and realizing the corresponding flow experiment in the experimental domain. According to the invention, the target experiment layer is divided into the plurality of experiment domains, so that the same experiment layer can have a plurality of flow experiments with mutually exclusive preset conditions at the same time, the problem that the same experiment layer cannot have a plurality of flow experiments with mutually exclusive preset conditions at the same time in the prior art is avoided, and the experiment efficiency of the experiment layer is improved.