Provided is an electrode mixture with a small resistance despite including a binding agent. Specifically provided is an electrode mixture for a non-aqueous electrolyte secondary battery, the electrodemixture including an electrode active material, a crosslinking agent, and a binding agent, wherein the binding agent includes a copolymer of a vinyl alcohol and an ethylenically unsaturated alkali metal carboxylate neutralization product, the crosslinking agent is a metal chelate complex compound, and the crosslinking agent is included at a rate of greater than or equal to 0.2 parts by mass and less than 10 parts by mass per 100 parts by mass of the total quantity of the binding agent and the crosslinking agent.