It is expected that it is possible to easily set an appropriate movement route, photographing position and photographing direction as photographing control information for photographing a subject to be photographed by a moving body. A processing unit of an information processing apparatus acquires external shape information of a subject to be photographed, generates a movement path for photographing a side of the subject to be photographed based on a photographing distance corresponding to the external shape information, sets a photographing position on the movement path, and sets a photographing direction at the photographing position based on a normal direction of the side of the subject to be photographed.