The present invention proposes a new downlink MBMS Associated Control Channel (MACCH), combining the functionalities of a broadcast channel and of an associated point-to-multipoint control channel, tobe transmitted by a base station (BTS) to a user equipment (UE). By referring to specific information contained in the channel the user equipment (UE), establishes a point-to-point connection with the base station (BTS) without interrupting the reception of a broadcast/multicast service (MBMS).