The utility model provides a novel pipe hoisting device used in the field of hoisting equipment. The hoisting device comprises a hoisting cable (1), a hoisting lug (2), hoisting plates (3), an inserting plate (5), a connecting body (6) and hoisting rods (8), wherein the two hoisting rods (8) are respectively connected with both ends of the connecting body (6) through the center point position of the hoisting rods (8); the two hoisting plates (3) are arranged on the hoisting rods (8); after being connected, the hoisting plates (3) and the hoisting rods (8) form an n-shaped structure; the center of each hoisting plate (3) is provided with square holes (9); the rod-shaped inserting plate (5) passes through two holes (9) of each hoisting rod (8); and the hoisting lug is arranged on a position, which is near the hoisting rods (8) arranged at both ends, of the connecting body (6). The utility model has the technical scheme that the structure is simple, the operation is convenient, the hoisting work efficiency is improved, the smooth pipe arrangement in the hoisting process is ensured, and the problems such as paint desquamation, pipe deformation and the like can not be caused.