The utility model discloses a moving-coil type motor comprising a case arranged on a base, wherein the case is internally provided with a permanent magnet taken as a stator and a rotor; a spoke of the rotor is provided with a coil winding; the permanent magnet is arranged horizontally; the coil winding can move along the axial direction of the spoke; a rotor shaft is provided with a coil angle signal detector; the spoke is provided with a coil position signal detector; and the coil angle signal detector and the coil position signal detector are electrically connected with a controller. The moving-coil type motor can detect the state of a coil through a position detector and an angle detector and feed the state back to the controller; the controller controls the conduction time and order of the coil in real time according to the position of a rotor coil; and the coil winding can move, and the gravity and attraction of the permanent magnet can be utilized to avoid braking process, thus fully utilizing the electric energy, more effectively realizing the conversion from electric energy to kinetic energy, improving the motor efficiency, and achieving the aim of electric energy saving.