The utility model discloses a label conveying roller, belongs to the field of label conveying equipment of cigarette packing machines, and particularly relates to a label conveying tool. A label conveying roller device consists of a bracket, an eccentric shaft and a conveying roller, wherein the eccentric shaft is arranged on the bracket and provided with the conveying roller, two ends of the conveying roller are provided with annular projections, and the annular projections are used for positioning labels on the conveying roller, so as to effectively prevent deviation of positions of the labels or disalignment of positioning of the labels, and reduce the problems of high outage rate and much defective goods. After the product developed in the utility model is put into use, a locomotive is stable in running, the outage rate and dottle consumption are greatly reduced, and the product quality is ensured. As the number of times of outage caused by label fault is reduced and the failure rate is decreased, the number of nonconforming products due to the part is greatly reduced, and considerable economic benefit is obtained.