The utility model provides a touch-control pattern structure. The touch-control pattern structure comprises a capacitive sensing layer, an insulating layer and a reinforcing layer, wherein the capacitive sensing layer is provided with two electrode groups in crossed arrangement; the insulating layer is arranged at the crossed part of the two electrode groups and clamped between the two electrode groups; and the reinforcing layer is arranged on the capacitive sensing layer at the crossed part of the two electrode groups and corresponds to the edge of the insulating layer. The utility model also provides a touch panel with the touch-control pattern structure. The touch-control pattern structure provided by the utility model ensures favorable conductibility and has higher durability and reliability.