The utility model discloses belt material coating equipment which comprises a coating roller, a coating head, a coating driving motor and at least a guide roller, wherein the coating driving motor is used for driving the coating roller; the at least one guide roller is used for conveying belt materials to the coating roller; the coating head is arranged at one side of the coating roller; and the coating driving motor is a direct-current direct-drive (D/D) motor. In the belt material coating equipment, as the D/D motor is adopted as the coating driving motor, on one hand, compared with a mode that a servo motor or a variable frequency motor is connected with a reducer in the prior art, the precision of the coating length and thickness can be improved, a uniformly coating effect can be achieved, and faults such as loss of rotation speed or pulse error and the like are avoided; and on the other hand, the reducer is saved so as to reduce the volume of the equipment.