The utility model discloses a jewel gift box. The gift box comprises a box body with a box cover, wherein a jewel carrying positioning mechanism is arranged in the box body; a rotating component is arranged under the jewel carrying positioning mechanism, and comprises a rotating base with a flashlight and a drive part connected with a control switch; a surrounding tape with high transparency is arranged on the periphery of the jewel carrying positioning mechanism, and the outer shape of the surrounding tap is adaptive to the inner surface of the box body; the inner surface of the surrounding tape is of a ball shape or a regular polygon shape; light components are arranged in corners of the box body. According to the jewel gift box, the jewel carrying positioning mechanism acts under the action of the rotating component, the characteristics of jewel can be represented in a dynamic all-round manner, the elegant demeanour of the jewel can be highlighted by combining the effect of lighting lamps, and the originality of the box body can be completely shown by virtue of cooperation of an audio mechanism or a video mechanism to show an audio-visual feast. The jewel gift box is smart and reasonable in structure design, convenient to use, and convenient to generally popularize and apply.