The utility model relates to a simple storage device used for a PVC (polyvinyl chloride) coiled material. The simple storage device comprises a fixed frame and storage rollers, and is characterized in that a mounting frame is arranged on the fixed frame; a plurality of storage rollers which are fixedly mounted are arranged on the mounting frame; a swing frame is arranged on the lower part of the mounting frame; the swing frame is connected to one side of the fixed frame by a rotating shaft; a plurality of swing storage rollers are mounted on the swing frame; the axes of the swing storage rollers are parallel with the axes of the storing rollers which are fixedly mounted; a gas spring is mounted on the bottom of the swing frame; a bumper which is connected to the fixed frame is mounted on the swing frame. The simple storage device used for the PVC coiled material has the advantages that redundant products are stored; by means of the swing frame and the gas spring, a part of dead weight of the swing frame is offset by the gas spring through precise calculation, and the defect that the products are pulled and lifted cannot occur in the material storing process; during coil replacement, the swing frame begins downwards swinging and storing the material along with the stop of a rolling machine; no adjustment is needed by one-time sheet penetration, and simplicity and practicability are realized.