The utility model relates to a packing of great article is tied and is beaten, provides a tie holder, including the driving piece, still include runner assembly and clamping components, the runner assembly include the pivot and install in change epaxial backplate, clamping components include by driving piece control along the thickness direction of tie with the backplate cooperation is pressed from both sides tightly respectively two clamp splices on the relative both sides edge of tie, the clamp splice install in in the pivot, the pinch plane of backplate is on a parallel with the axis of pivot, still provide a robot and beat a bundle equipment, including above -mentioned tie holder. The utility model discloses in, when fixing a position the tie, adopt two clamp splices along its tight its two borders of thickness orientation clamp, not only can play better positioning action to the tie, it can not damage two sides that the thickness orientation is followed to the tie at the tight in -process of clamp in addition, can tolerate that the tie winds the in -process at the package and has bigger tension, does not injure the tie, guarantees the quality of tie self.