The utility model discloses a no bonding wire LED packaging structure, including base and LED chip, the LED chip includes chip body, and the chip body upper end has two levels and extends the electrode outside the chip body, the tip of electrode has bellied protruding structure down, on the base corresponding to the position of LED chip is equipped with the through -hole, the through -hole below is equipped with heat conduction and inserts, it still studs with two pins to be equipped with on the base, two electrodes of chip body contact with two pins respectively one to one, and chip body's lower extreme is pasting heat conduction is inserted, be stamped the packaging body on the LED chip. The utility model discloses a no bonding wire LED packaging structure is through setting up the electrode of taking protruding structure on the LED chip for the electrode can be directly and pin contact intercommunication, need not the bonding wire, and simple process can improve production efficiency.