The utility model provides a cloth feeding device of automatic sewing equipment convenient to maintain. The device comprises a cloth lifting plate, a lifting handle, a storage box, a base, a height-adjustable rotating rod structure, a supporting base, a maintenance-facilitating part oil injection auxiliary gun, a cloth anti-wrinkle pressing buffer plate structure, a cloth winding wheel, a wheel shaft, a driven gear, a driving motor, a driving gear, a cloth body and an automatic treatment box, and the lifting handle is in threaded connection to the middles of the left end and the right end of the cloth lifting plate. Due to the arrangement of the connecting lining seat, the fixing nut, the lifting screw rod, the rotating handle, the conventional bearing and the connecting seat, the height of the device can be conveniently adjusted according to the condition of conveying cloth, so that the conveying accuracy is ensured; Through the arrangement of the oil storage cover, the oil storage box, the oil suction pump, the metal hose, the oil injection gun and the lifting handle, hand-free oil injection work can be conducted according to the use conditions of all devices, the device can be maintained better, and the service life is prolonged.