The utility model provides a luminous bollard, comprising a bollard which is provided with a luminous layer made of the long afterglow luminous material. The luminous bollard is uneasy to drop off because of the luminous layer on the surface of the common bollard. Because the luminous layer is made of long afterglow luminous material, the energy can be accumulated in day or in the light of cars, and the light shines during the night. The passerby and drivers can easily distinguish the position of the bollard and consequently adopt the safe way. The traffic accidents are greatly decreased by the luminous bollard.