The utility model discloses a luminous direction board which comprises a panel (10) and a luminous layer (20) attached to the panel (10), wherein the luminous layer (20) forms an indicative pattern displayed by the direction board; the panel (10) is transparent, and the back surface (11) of the panel (10) is provided with a groove (21) which is consistent with the configuration of the indicative pattern; the luminous layer (20) is formed by luminous materials filled in the groove (21); the back surface (11) of the transparent panel (10) is provided with a sealing layer (30) which isolates the luminous layer (20) from air. The utility model has the advantages that the luminous layer is not easy to age or fade so that the indicative pattern on the direction board can be kept eye-catching for a long term, and thus, the service life of the direction board is prolonged obviously; because the luminous layer has a certain thickness, and the formed indicative pattern is three-dimensional, the utility model has good visual effect; the luminous direction board can be widely used as an indicative mark for indoor or outdoor places, such as public places, urban streets traffic roads, etc.