A composition for external use contains at least one active ingredient and a capped ethoxylated alcohol of the formula RO(EO) x R¹ where R and R¹ are both hydrocarbon or substituted hydrocarbon and x is at least two. R is preferably a higher alkyl group and R¹ is a lower alkyl group. x is preferably at least 4. The ethoxylated alcohol is typically used in an amount to provide a soothing effect. The ethoxylated alcohol may be incorporated into cosmetic or pharmaceutical compositions such as shaving cream, pre-­and after-shave lotions, sunburn lotions, lotions and creams for chapped lips etc., insect bite lotions etc., mouth wash, and anti-perspirant.