A video signal recording and reproducing apparatus capable of recording and reproducing a video signal of a still picture. The video signal recording apparatus includes an image memory (32) for storing a digital signal of a still picture, a memory controller (33) for controlling the image memory, a parallel serial converter (34) for converting parallel data of the digital signal of a still picture read out from the image memory to serial data, a digital data processor (25) for processing the converted serial data, and a transducer (13) for transducing the processed serial data to suitable form to be recorded on a predetermined recording medium (14).