An end wall for beverage containers, in which the end wall has a center section (15) extending across its width, and reduced thickness side sections (13,14) on opposite sides of the center section, thereby enabling the end wall to be manufactured with less material than is required in conventional end wall constructions. The center section is of the same thickness as used in conventional container end walls, and is able to support a pull tab (16) and associated pull ring (17), while at the same time reinforcing the end wall. The reduced thickness side sections (13,14) are only about one-half as thick as the center section (15), and all shaping to produce the reduced thickness is performed on the top surface of the end wall, so that the underside remains flat.