A film peeling and removing apparatus is provided for peeling or removing a film from a resin material of a coated resin member of a coated resin product. The film peeling apparatus includes a resin-material-side roll, a film-side roll and a third roll. The film-side roll rotates at a higher peripheral speed than that of the resin-material-side roll. The film-side roll is associated with the resin-material-side roll for rolling the coated resin member therebetween while applying a shearing stress between the film and the resin material so as to peel the film from the resin material. Then, the resin material is fed between the resin-material-side roll and the third roll while being curved along the roll surface of the resin-material-roll. The third roll is associated with the resin-material-side roll for rolling the fed resin material therebetween while applying a shearing stress between a residual film and the resin material so as to peel the residual film from the resin material.