Beads capable of stably executing bead embroidery having high quality by using a continuous form of beads which can accomplish automatic bead embroidery. The beads comprise a laminate film (1a) formed by laminating films (2) and (3) having different thermal shrinkage ratios in a predetermined direction. The laminate film (1a) is heat-treated and curled into a cylindrical shape to form a cylinder (1b), and cuts (4) are formed into the cylinder (1b) at predetermined intervals so as to form the continuous member (1c) of the beads (6).