A constant current Iconst is applied to an electromotive force cell which is interposed between a gap (measurement chamber) of a fixed atmosphere and an oxygen reference chamber of a constant oxygen content, for measurement of a resistance value of the electromotive force cell, whereby the resistance value can be measured accurately irrespective of an oxygen content in an atmosphere to be measured by an oxygen sensor element or cell unit. The resistance value of the electromotive force cell is measured at a predetermined timing T2 after application of a current is started, so that a measure resistance value is free of a variation of a resistance value due to deterioration of porous electrodes of an electromotive force cell, such a variation being included in the measured resistance value in case the measurement is done by using an AC current, and therefore accurate measurement can be attained. A temperature control methods and temperature control apparatus for an oxygen sensor, capable of detecting the temperature accurately without suspending measurement of an oxygen content for a long period of time are also provided. Further, a temperature control method and a temperature control apparatus for an oxygen sensor, capable of detecting not only the temperature of the electromotive force cell but the temperature of the pump cell by applying a current or voltage to the electromotive force cell are provided.