Organoclay compositions which comprise the reaction product of a smectite-type clay having an ion exchange capacity of at least 50 meq. wt. per 100 g. clay (active basis), and an alkoxylated quaternary ammonium compound having one or two alkoxylated chains containing 0-10 moles ethylene oxide and 3-15 moles of propylene or butylene oxide residues are useful thixotropic materials, especially for the preparation of aqueous systems such as latex paint formulations.