An image and data display method includes the steps of: determining a display condition (18) having display and non-display of relative data on the basis of a previously determined user identifier and utilization condition (17); displaying a picture and a character string indicative of contents of a least one relative data determined to be able to be displayed in the previous step on the basis of the display condition together with the image during display of a specific scene; displaying, when at least one of pictures and character strings is selected, relative data corresponding to the selected picture and character string on the basis of the display condition; and displaying, when a command for displaying a list is inputted, a list of picture and character strings displayed until now and, when at least one in the list is selected, displaying relative data corresponding to the selected picture and character string on the basis of the display condition.