A portable sign stand (10, 80) with rollers (100) and an adjustable weighted base (12, 82). The base member (12, 82) has one or more compartments (22) so that liquid or solid ballast can be added to stabilize the sign stand (10, 80) in windy conditions. Wheels (32, 100) are provided on one edge of the base member (12, 82) in order to allow the sign stand (10, 80) to be rolled and easily moved to different positions. The axle member (34, 98) for the wheels (32, 100) is held in place on the base member (12, 82) by a bracket member (42, 94) which also helps secure the sign member (14, 84) to the base member (12, 82). A pair of springs (20, 106), resilient members or the like can be used to connect the sign member (14, 84) to the base (12, 82) in order to provide a better wind-resistant sign stand (10, 80).