A machine for producing an original watch and an original dial for watches on the basis of inputted design information to promptly meet the desire of the buyer. Design information inputted by the buyer or the like through an input unit (2, 102) is sent from a control unit (8, 108) as movement/design information to a production unit (14, 114). The production unit (14, 114) selects a case assembly (20) or dial parts (120) on the basis of the movement/design information, and gives a pattern, a picture, a photograph, characters or the like to the surface of the dial. After that, hands and a cover glass are fitted to the case assembly (20) on the basis of the input information, and the dial plate parts (120) are fitted to a watch. The finished watch is sold either by an automatic vending machine or in the shop.