The present specification discloses apparatus for transplanting seedlings (24) from a tray (6) that has a plurality of seedling retaining cells (34), into a prepared ground planting position, the apparatus having tray holding means (1), seedling eject means (15, 16, 17) for removing one or more seedlings (24) from the seedling retaining cells (34), seedling delivery means (26, 27, 29) for receiving a seedling (24) ejected from the tray (6) and delivering same via a travel path to a ground planting preparation device (78) arranged to at least partly prepare said ground planting position, seedling holding means (100) associated with the ground planting preparation device arranged to hold a seedling delivered by said seedling delivery means (26, 27, 29), plant plug removal means (82, 83, 85) arranged between said seedling eject means (15, 16, 17) and said seedling holding means (100) to remove any plant plug (84) not containing a seedling viable for planting from said travel path prior to reaching said seedling holding means (100), and seedling planting means (89) to move a said seedling from said seedling holding means (100) to the prepared ground planting position in response to said apparatus having travelled a predetermined distance over the ground.