The present invention relates to a facing process for at least one manufactured article (2) by means of powder coating comprising laying a first powder coating layer, fixing the first coating layer, laying a second powder coating layer having colour, tonality and/or organolectic properties different from the first coating layer, and final baking of the first and the second coating layers. After laying the second coating layer and before final baking, the process further comprises a relative displacement between the or each manufactured article (2) and a roller (34) having its lateral surface (36) in high- or bas-relief thereby producimg a desired decoration on the or each manufactured article (2), the roller 34 being held, in use, in contact with the or each manufactured article (2) to remove locally by rolling under control part of the second powder coating layer.