An apparatus for attaching a tag (T) and a thread length (S) to a web of filter material (W) with one end of the thread length secured to the tag and the other end being secured to the web adjacent one side edge of the web and the tag being attached to the web adjacent the opposite side edge. The apparatus has a gripper for drawing the tag, with the thread secured thereto, across the web from that one edge to an extended position beyond the opposite side edge before returning the tag to a final extended position over the web. The apparatus also has a mechanism (24) for attaching the tag to the web in the final position, a displacement mechanism for the gripper means that has a first linear guide on which the gripper is slidable, and a second inner guide that is transverse to the first guide and fixedly located in the apparatus. The gripper is movable in the mutually transverse directions of the guides, both transversely across the web to the extended and final positions and longitudinally of the web away from the tag-attaching mechanism.