Apparatus for applying a release agent to a fuser roll (52) is constructed having a web material (62) impregnated with the release agent. A supply reel (60) is rotatably mounted in a housing and contains a roll of web material for dispensing into the system. The web material is extended across the fuser roll to a take-up reel. An application roller (64) is positioned adjacent to the fuser roll on the opposite side of the web path and is biased against the web material to provide a force to insure engagement between the web and the fuser roll. The supply reel is driven to dispense the web material in a direction consistent with the tangential direction of the surface of the fuser roll.