In accordance with the invention, a fixture is provided to receive a label to be applied to a truncated CD disc. The fixture includes a base having an oval-shaped well of a dimension approximately the shape of the label. The label, after printing indicia thereon, is placed adhesive side up in the well of the fixture. Since the well also approximates the shape of the CD disc, the disc may be placed in the well first, within the bounds of the well of the fixture, with its unwritten side facing up. The disc or label is then overlaid on the other manually in the well, and pressed in place, to adhere the label to the disc. A pair of oppositely disposed cutouts are provided in the fixture to enable the composite card and adhered label to be removed from the fixture by inserting the fingers beneath the laminate and lifting it up from the fixture.