An application apparatus 10 is provided with an object supporting section 16 including a support surface 14 for supporting an object 12 while allowing a free rolling of the object; a tape carrying section 22 for rotatably carrying, in a roll form, a double-coated pressure sensitive adhesive tape 20 with a release paper 18 attached to one side of the tape; a tape laying section 24 for holding the double-coated pressure sensitive adhesive tape 20 with the release paper, fed in a strip form from the tape carrying section 22, in a condition where the tape is laid on the support surface 14 of the object supporting section 16 with an adhesive surface 20a of the tape to which the release paper 18 is not attached facing outward; and a tape cutting section 26 provided between the object supporting section 16 and the tape carrying section 22 for acting on the double-coated pressure sensitive adhesive tape 20 with the release paper, held on the support surface 14 by the tape laying section 24, so as to cut only the double-coated pressure sensitive adhesive tape 20 at a desired position while leaving the release paper 18 on the support surface 14.