A tie-down apparatus includes a flat ribbon-like flexible tie-down (10) having an elongated body (11) supporting a pair of arrowheads (12, 13) separated by a spacer (18) at one end and supporting an elongated tab (14) having a generally rounded end and a pair of spaced apart apertures (16, 17) at the remaining end. In an alternate embodiment, the tie-down includes an elongated body having a single arrowhead (22) at one end and a sing tab (23) defining a single aperture (25) at the remaining end. The tie-down devices form one or more loops to secure a product such as a doll (30) within a package against a rear panel (50) having spaced apart apertures (51, 52) therein by encircling the doll product (30) and passing the tab and arrowhead ends through the spaced apart apertures and securing the attachment by passing an arrowhead through an aperture. In one embodiment, a dual loop attachment while in the alternate embodiment, a single loop attachment is formed.