Methods for providing surface coverings with differential gloss, and surface coverings prepared by the method, are disclosed. The methods involve screen printing or rotogravure printing a relatively low gloss primer onto portions of a substrate surface covering. The primer-coated substrate is then coated with a relatively higher gloss coating composition, and the coating compositions are cured, advantageously in a single curing step. The result is a surface covering including a top coat having a lower gloss level overlying the primer and a higher gloss level in the regions not overlying the primer.