A type of water-based paint for rubber products principally contains a type of water-based rubber latex containing a type of vulcanizable rubber acting as a dispersoid; an inorganic pigment and/or an organic pigment; and at least one selected from the group consisting of a vulcanizing agent, a vulcanizing accelerator, and a vulcanizing aid. The type of water-based paint contains no organic solvent, has substantially the same workability and coating properties as those of known paints when the type of paint is applied onto a rubber product, also has high adhesion to rubber products, and is ecologically friendly. The type of paint can be prevented from being transferred to a die during vulcanization.