A container (10) comprising a body portion (12) and a neck portion (14), the neck portion having a pump dispenser thereon, said pump dispenser comprising a pump mechanism (18), a dip tube (22) on one end of said pump mechanism (18) and a pump outlet on another end of said pump mechanism (18), said dip tube (22) having a portion where said dip tube (22) is formed into at least one three-dimensional identifiable shape (24), the identifiable shape has decoration, being decorated as to color by a label, said container (10) containing a liquid whereby said decoration of said identifiable shape (24) can be seen from the exterior of said container (10).