The invention relates to a dye based on at least one polymer dispersion, with pigments, fillers, thickeners, dispersants and additives, comprising a) 2-20 wt. % of polymer dispersions calculated as solid component, b) 2-35 wt. % pigments, c) 5-60 wt. % fillers, with a particle diameter of 0,1-200 νm d) 0.1-3 wt. % thickeners, e) 0.1-2 wt. % dispersants, a maximum of 5 wt. % additives and water to make up to 100 wt. %, with the proviso that the dispersion has a viscosity of 2.0 - 5 . 102 m Pa/s, whereby the viscosity is determined at a shear speed of 30.000 ? 1/s with the capillary rheometer.