A fabric or cord is treated with an elastomeric material comprising 20-80 parts per hundred cross-linkable materials of liquid elastomer. In one aspect, the liquid elastomer has a complex dynamic viscosity less than 5 McP (5,000 N*s/m 2 ) at a temperature between 20°C and the maximum flow temperature (T F max) of the elastomeric material. The elastomeric material, prior to cure, has a complex dynamic viscosity of less than 5 McP (5,000 Ns/m 2 ) for at least 2 minutes at its maximum flow temperature (T F max). The coated fabric and cord materials are useful as facing fabrics for power transmission products.