Disclosed is a method for automatically forwarding a digital media file by a first party to a second party over a communication network (50). The digital media file has at least one digital image file and a digital information file. The digital image file is analyzed to determine if an image content identifier having an associated electronic address is present. If this is the case the digital media file is forwarded to said electronic address over the communication network (50). Also disclosed is a system for automatically sharing digital images.