Provided is a system and method for providing a personalized data broadcasting service, a user terminal and method for using a personalized data broadcasting service, and a data broadcasting application structure therefor, to provide a desired broadcasting service to a viewer anytime and anywhere by using diverse terminals. The user terminal includes: a data broadcasting middleware for receiving unidirectional data broadcasting contents transmitted through a broadcasting network; a personalized broadcasting middleware for receiving bidirectional data broadcasting contents transmitted through a communication network; and a contents storing means for storing the unidirectional data broadcasting contents and the bidirectional data broadcasting contents, wherein the data broadcasting middleware executes the unidirectional data broadcasting contents and bidirectional data broadcasting contents. The present invention provides a fast and stable data broadcasting service through a communication-broadcasting integration personalized data broadcasting service. Also, it provides diverse data broadcasting services to each user through a targeting personalized data broadcasting service.