The present invention relates to communicating program rejection information in a broadcast-multicast mobile communication system. Preferably, present invention comprises receiving information related to at least one broadcast-multicast service from a base station, determining to receive one or more specific broadcast-multicast services based on the received information, requesting the one or more specific broadcast-multicast services determined to be received from the base station, and receiving a broadcast reject message for indicating rejection of at least one of the one or more specific broadcast-multicast services requested, wherein the broadcast reject message comprises a same reject reason indicator field for indicating whether a reason for rejecting the at least one of the one or more specific broadcast-multicast services requested is identical to a reason for rejecting a previous broadcast-multicast service in the broadcast reject message.